Starting a game top-up shop: a ten-position starter price list from a 316-game catalog

316 categories in the catalog, ten on your price list

The full top-up catalog lists 316 categories — the figure is in the heading of the catalog page, next to 559 on the gift card side. Copying all of them into a storefront is the standard first mistake: every position is ongoing work — a title that states the region, a note about the field the buyer must send, a price you re-check. Ten positions you can explain outsell three hundred you pasted.

Ten also fits a starter budget. On 8 September 2026 one unit of every line below came to $14.49 — and that is a testing cost, not inventory: top-ups are bought per order, after the customer pays.

Five rules that put a position on the list

Every line below passed the same five checks. Use them when you extend the list — they work on any of the 316 categories.

• Demand you can measure. How many denominations a category carries is a usable proxy: Mobile Legends (Global) has 43 live positions, PUBG Mobile (Auto) 29, Free Fire (CIS) 19, Honor of Kings 16, Genshin Impact (Global) 13. A game priced in 43 sizes is bought in 43 sizes.
• Repeat purchase. A diamond pack is one order. A weekly pass is an order every seven days from the same buyer, with the player ID you already have.
• Fields the buyer must give you. One field is a message. Two fields are a message, a correction and a follow-up — on every order.
• Region. A game split across a dozen regional catalogs produces failed orders until your titles say which region they are for.
• A cheap entry pack. A position under a quarter of a dollar lets a stranger test you for pocket change instead of arguing about trust.

The starter price list: ten positions

These are wholesale prices — exactly what comes off your RSC balance — read from the live category pages on 8 September 2026. They move; the table on each category page is the current one.

• Mobile Legends (Global) — 5 Diamonds — $0.09. The cheapest line here, and the shop window: a stranger can buy from you for nothing.
• Honor of Kings — 16 Tokens — $0.17. The same trick for a different audience, in a category most small shops never list.
• Free Fire (CIS) — Newbie Bundle — $0.21. An entry pack for the CIS audience; the category asks for one field only.
• Mobile Legends (Global) — Weekly Elite Pack — $0.74. The cheapest recurring line: a purchase with a calendar attached.
• Free Fire (CIS) — 110 Diamonds — $0.78. The ordinary small diamond pack, bought without deliberation.
• PUBG Mobile (Auto) — Prime (1 Month) — $0.87. A subscription that comes back next month, on a one-field order form.
• PUBG Mobile (Auto) — 60 UC — $0.88. The smallest UC pack: what new PUBG buyers ask for first.
• Mobile Legends (Global) — Weekly Pass — $1.46. Weekly repeat revenue at a ticket worth answering messages for.
• PUBG Mobile (Auto) — 325 UC — $4.41. The mid-size workhorse: the order that makes a day pay.
• Genshin Impact (Global) — Blessing of the Welkin Moon — $4.88. A 30-day subscription in a game whose players spend, and a monthly reason to write.

That is $14.49 for one of everything, across five categories. Note what the list lacks: a margin percentage — we publish the wholesale price and nothing else. Retail is yours to set.

The loss leader: entry packs that cost cents

Three of the ten cost under a quarter of a dollar: 5 Diamonds in Mobile Legends (Global) at $0.09, 16 Tokens in Honor of Kings at $0.17, the Free Fire (CIS) Newbie Bundle at $0.21. Mobile Legends alone holds four sub-quarter lines — 5, 10 + 1, 12 and 14 Diamonds at $0.09, $0.21, $0.22 and $0.23.

They will not pay your bills, and that is not their job. A nine-cent position turns a stranger into a customer: someone who will not send $20 to an unknown Telegram shop will send nine cents to see whether the diamonds arrive. After that, the $4.41 pack is a follow-up message, not a cold sale.

Repeat revenue: passes, memberships and Prime

Subscription-shaped positions change a shop's economics more than large packs, because they come with a date attached. At prices checked on 8 September 2026, Mobile Legends (Global) has the Weekly Elite Pack at $0.74, the Weekly Pass at $1.46, the Monthly Elite Pack at $3.74 and the Twilight Pass at $7.66. Free Fire (CIS) has a Weekly Membership at $1.54 and a Monthly Membership at $5.54. PUBG Mobile (Auto) sells Prime at $0.87 for one month, $2.60 for three, $5.19 for six and $10.37 for twelve. Honor of Kings has a Weekly Card at $0.96 and Weekly Card Plus at $2.83.

The difference is frequency, not price. A weekly-pass buyer has a reason to write to you fifty-two times a year, and you already know their ID and region — the two things that slow every other order down.

Support cost: one field or two

Every top-up category declares the buyer fields it needs, and the API returns them per category, so a storefront can build its form from the catalog. PUBG Mobile (Auto), Free Fire (CIS) and Honor of Kings each ask for one thing: the player ID. Mobile Legends (Global) asks for two — player ID and server ID. Genshin Impact (Global) wants a player ID plus a server from a fixed list: America, Asia, Europe or TW HK MO.

That difference shows up as messages: players know their ID and rarely their zone, so a two-field order costs a screenshot request and a correction. Not a reason to skip Mobile Legends — the largest category in the catalog — but a reason to ask for both fields in your first reply.

Region is where the orders fail

The same game is often several catalog entries, and the wrong one does not reach the player's account. Free Fire occupies fourteen: BD, BR, CIS, EU, ID, LATAM, MENA, MY/SG, PH, PK, SG, TH, TW, VN. Mobile Legends occupies thirteen, nine of them regional (Brazil, Global, Indonesia, Malaysia, Philippines, RU, Singapore, Turkey, United States). Valorant is split across seven countries, Wild Rift seven, Honkai Impact 3rd seven, TFT Mobile five.

One rule follows: the region goes in the product title, not the small print. “Free Fire 110 Diamonds” is an argument waiting to happen; “Free Fire (CIS) — 110 Diamonds” is a product. Sell two regions of one game as two separate lines.

What not to put on your price list yet

• Auto Via Login categories. Seven sit in the catalog — Genshin Impact, Solo Leveling: Arise, Tower of Fantasy, Love and Deepspace, Mongil: Star Dive, Neverness to Everness, Arknight: Endfield. They are not topped up by ID: the Genshin one asks for an email, a password and the account UID. Handling someone else's credentials is a different business with different risks.
• First-top-up bonus positions. Mobile Legends (Global) lists “50 + 5 Diamonds (First Top-Up Bonus)” at $0.74, “150 + 15” at $2.23, “250 + 25” at $3.57, “500 + 65” at $7.33; PUBG Mobile (Auto) has a First Purchase Pack at $0.87. They are one-time per account — sell one to a returning player and the bonus is not there.
• The top of the price ladder. Mobile Legends (Global) runs up to $115.96 per position. A first-week shop taking a $116 prepayment from a stranger gets a dispute, not a sale.

Pricing retail: build up from wholesale, never down from the in-game price

Do the arithmetic in the right direction. Start from today's wholesale price, add what the sale costs you — channel commission, the network fee on your USDT top-up, a reserve for orders that go wrong, the minutes spent on messages — and that sum is your floor.

On 325 UC at $4.41, selling at $5.20 leaves $0.79 before your channel takes its cut; $4.90 leaves $0.49. Working backwards from a round discount off the in-game price is how shops sell cheap positions at a loss — nine cents at a time.

Test the whole thing for $3

The minimum balance top-up is $3 (a single payment can go up to $10,000), there is no minimum order, and payment is USDT on TRC-20, BEP-20, TON or Aptos. That $3 buys all three entry packs above — $0.47 together — with change left over.

Run one order end to end on your own game account and watch three things: which fields the category asked for, how the finished order looks in your dashboard, and what you would forward to a customer. Then check the failure path: an unfulfillable order returns the full charge to your balance automatically and is marked refunded — no ticket, no waiting. A delivered top-up cannot be pulled back, so verify the player ID before submitting.

What to add second, and when

Extend the list from your own sales, not from a list like this one. After a month you will know which two positions produced most of your orders; the useful additions are their neighbours — a bigger pack in the same category, and the regional twin people keep asking for.

When typing orders by hand becomes the bottleneck, the REST API is the next step: it returns the live offer list and the exact buyer fields per category, so your form is built from the catalog, not a screenshot; it authenticates with a Bearer key from your dashboard. Gift card codes are the natural other half of the assortment.

All prices here were read from the live catalog pages on 8 September 2026 and are wholesale, in USD. Before copying any figure into your own price list, open the category page and take today's number.